Breakaway Names Megan Wise Vice President, Brand Partnerships

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Megan Wise. Photo: David Bradley

Breakaway has tapped Megan Wise as Vice President, Brand Partnerships.

Wise began her trajectory at CAA, rising from the mailroom to agent. She later joined the Country Music Association, where she oversaw brand partnerships, most notably brokering the first-ever presenting sponsorship of CMA Fest and the CMA Fest television special with SoFi. Wise most recently served as Vice President of New Business at Anotherland Agency.

“Megan brings a rare mix of instinct, experience, and real relationships,” says Adam Lynn, Breakaway CEO and Co-Founder. “As Breakaway continues to scale its brand partnerships business, she has a proven ability to translate cultural insight into meaningful, revenue-driving partnerships. We’re excited for her to help shape our next phase of growth in a way that’s both strategic and impactful.”

“Breakaway isn’t just a festival, it’s a lifestyle brand that has captured the attention of a new generation of fans,” shares Wise. “I am thrilled to join a team of industry innovators who have built a powerhouse independent platform. The company is perfectly positioned to create high-impact, 360-degree partnerships across a full ecosystem that includes festivals and concerts, talent management and label services, and a growing media division. I couldn’t be more excited to apply my experience during this next chapter of growth.”

Lauryn Sink
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