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The Press House Names Alyssa Beach As Nashville Director [Exclusive]

March 25, 2026/by Lauryn Sink

Alyssa Beach.

The Press House has appointed Alyssa Beach as Nashville Director.

In her new role, Beach will oversee strategy and partnerships, while contributing across the agency’s core services, including media relations, strategic communications, event production, brand partnerships, and social media for Nashville-based clients including Sun Records and its broader Sun Label Group roster.

A Chicago native, Beach began her career in storefront theatre before expanding into gallery and exhibition work in Nashville, including roles with Ovvio Arte and The Rymer.

“The Press House has built a reputation for thoughtful, high-impact work across a wide range of clients,” she shares. “I’m excited to join a team that understands how to connect culture and communications in a way that feels both strategic and authentic.”

“Alyssa brings both creative depth and operational precision,” adds Dawn Kamerling, Founder and CEO. “We’ve been deeply engaged in Nashville for years, and bringing her on as Director allows us to build on that foundation with dedicated, on-the-ground leadership. She understands how to support artists while executing at the level our clients expect.”

Beach joins Kamerling, Vice President Crystal Henderson and West Coast Director Chloe Gonzalez as part of the agency’s senior team.

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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