The Core Entertainment Adds Sarah Pfeiffer & Gabriella Pulley

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Sarah Pfeiffer & Gabriella Pulley

The Core Entertainment has added Sarah Pfeiffer and Gabriella Pulley. Both will report to The Core Entertainment’s CEOs and Co-Founders, Simon Tikhman and Chief Zaruk, and will be based in The Core’s Nashville offices.

Pfeiffer joins the company as Head of Marketing. She arrives from Columbia Records, where she spent eight years working across campaigns for artists including Harry Styles, Ella Langley, ROSALÍA, Tyler, The Creator, blink-182, The Chainsmokers, Koe Wetzel, Max McNown and Alana Springsteen. In her new role, she will oversee marketing for The Core Entertainment’s roster of artists, with a focus on The Core Records which includes Baylee Lynn, Brandon Wisham and more.

“Throughout my career, I’ve discovered a deep passion for developing artists,” says Pfeiffer. “I feel truly at home here at The Core and am excited to step into this role—continuing to grow our team and craft innovative, intentional, and competitive marketing campaigns that help our artists elevate their music and expand their fan bases.”

Pulley joins The Core Entertainment as Chief of Staff. Pulley most recently served as day-to-day manager at 7s Management, where she worked with Nathaniel Rateliff & the Night Sweats, including through the band’s Madison Square Garden sellout. Earlier in her career, she oversaw day-to-day management throughout Zach Bryan’s rise from theaters to arenas and stadiums. In her new role, Pulley will work across management, records, partnerships and company operations, helping support the next phase of The Core’s expansion.

“I’m thrilled to join a company that prioritizes investing not only in its artists but also in the people behind them,” shares Pulley. “The leadership team is one of the most experienced and forward-thinking groups I’ve had the opportunity to work with. The Core has an exciting road ahead, and I’m honored to be part of a team building what we believe will be a lasting impact on the industry.”

“We’re really excited to welcome Sarah and Gabriella to The Core,” adds Tikhman and Zaruk, Co-Founders and Co-CEOs of The Core Entertainment. “Sarah is an incredibly sharp and thoughtful marketing executive who really understands how to build campaigns around artists in a meaningful way, and Gabriella brings a level of organization, leadership and calm that is so valuable as a company grows. Just as importantly, they’re both great people, and culture matters a lot to us. We’ve been very intentional about building this team, and these are the kind of hires that make us better.”

Lauryn Sink
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