Lucas Ball Inks With Twelve6 Entertainment

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Pictured (L-R): Twelve6’s Brooke Pauley and Travis Myatt, Lucas Ball, Gutt Law’s Rachel Guttmann, Twelve6’s Willow Belenski. Photo: Gina Di Maio

Singer-songwriter Lucas Ball has signed a recording deal with Twelve6 Entertainment. Ball’s first release via Twelve6 will be his cover of Keith Whitley’s “I’m Gonna Hurt Her on the Radio,” available everywhere March 27.

Ball has been steadily building a digital audience through his performances on TikTok, and Twelve6 President and GM Travis Myatt first discovered Ball performing the song on the platform, where the original video has already generated nearly one million views. Rooted in classic ’80s and ’90s country influences, Ball’s sound bridges the gap between the traditional songwriting he grew up on and today’s modern country landscape.

“Lucas has one of the most compelling voices I’ve heard in a long time,” says Myatt. “When you come across someone as talented as he is, you’re usually late to the party. In this case, the stars aligned and I happened to be the first one to reach out. When we finally met in person, it was immediately clear that his character runs just as deep as his talent. Starting with the cover that first took him viral, an ode to one of his heroes, Lucas is on his way to releasing some of the most compelling neo-traditional country music being made today.”

“‘I’m Gonna Hurt Her on the Radio’ is a song that really hits home for me,” says Ball. “It may not be one of Keith Whitley’s most well-known tracks, but it spoke to me, and when I shared my cover online a few months ago, it seemed to resonate with others as well. I’ve always admired the song and its clever lyrics. It’s an honest heartbreak story that still carries a sense of hope, about turning that pain into something meaningful. Singing it feels natural, and it reflects the kind of authentic, heartfelt country music I aspire to make.”

Lorie Hollabaugh
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