RVA & CRS Partner For ‘Radio Station Of The Future’ Pre-Show Seminar

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The Radio Vendor Alliance will host “The Radio Station of the Future: CRS Pre-Show Seminar,” the RVA’s first-ever seminar event on March 17 in Nashville, immediately preceding Country Radio Seminar 2026.

Mike McVay, who was recently announced as the Senior Strategic Advisor for the Radio Vendor Alliance (RVA), and Tracy Johnson, President of Tracy Johnson Media Group, will serve as moderators for the seminar, which will explore critical topics shaping the future of radio, including emerging technologies, audience engagement strategies, and innovative approaches to content delivery including the role of AI across multiple platforms. Attendees will gain insights to help position their stations for long-term success during the pre-show seminar, which is free with a CRS registration.

“Radio’s future is bright, but it requires adaptation, innovation, and a commitment to serving listeners wherever and however they consume content,” says McVay. “I’m honored to work with the Radio Vendor Alliance and to help facilitate meaningful conversations about where our industry is headed. The ‘CRS Pre-Show Seminar’ will be an opportunity to bring together forward-thinking professionals who are ready to embrace the radio station of the future.

1. “Real Talk About Radio in 2026: Problems, Challenges, The Future”
Moderator: Mike McVay (President, McVay Media)
Panelists: Tracy Johnson (President, Tracy Johnson Media Group), Steve Smith (Country Programming Format Captain, Cox Media)
• Local Local Local: How important is it to connect with your community?
• The evolution of personalities in the age of AI and automation
• Programming for the audience or for Nielsen? There’s a difference. Is it killing your brands?

2. “On Being Digital: Driving Listener Interactions and New Revenue”
Moderator: Mike McVay (President, McVay Media)
Panelists: John Wanzung (CEO, RadioFX), Jackie Parks (President, Envisionwise), Tom Dobrez (President, Cool Radio Streaming)
• Mobile Apps: Learn to connect with your audience by boosting listener interactions and generating more revenue with your app
• Websites/Text/Skills: Enhance your digital presence and engagement
• Streaming – Audio/Video: Dive into the world of multi-platform content delivery
• Selling Digital Products: Unlock new revenue streams in the digital landscape

3. “It’s All About the Money”
Moderator: Tracy Johnson (President, Tracy Johnson Media Group)
Panelists: Scott Murray (President, Big Deals Media), Dennis Green (COO, Sun & Fun Media), Todd Roberts (Senior Business Development Manager, AdCellerant)
• Navigate high-value partnerships: smart e-commerce solutions to monetize trade
• Keep it Organized: Streamline your operations for financial efficiency
• Pay Your Bills: Discover innovative revenue generation strategies through trade

Lorie Hollabaugh
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