Gaither Music Group Celebrates 30-Year Anniversary With Capitol CMG & 10 Billion Stream Mark

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Pictured (L-R): Brad O’Donnell, President CCMG; Bill Gaither; Gloria Gaither and Paul Sizelove, President Gaither Music Group

Executives and staff from Gaither Music Group and Capitol CMG gathered in Nashville in December to celebrate two major benchmarks in a shared journey: 30 years of partnership and more than 10 billion streams across the Gaither music brand.

The morning was a reflection on what can happen when a decades-long relationship keeps finding new ways to serve listeners across multiple generations. For the Gaithers, the occasion also highlighted a body of work rooted in tradition that has continued to expand its reach in a streaming-first world. Over the course of their career, Bill and Gloria Gaither‘s collaborations have produced more than 700 songs, including standards that have become part of the fabric of gospel music.

“For more than 30 years, our partnership with Gaither Music has been built on a shared commitment to music that brings people together across generations and around the world,” says Brad O’Donnell, President of Capitol Christian Music Group. “We’re grateful for what we’ve accomplished together and excited about what’s ahead.”

“I’ve been blessed to be part of this for 30 years. We create and build community by partnering with artists, ministries, musicians, and songwriters,” says Paul Sizelove, President of Sun Label Group. “Our partnership with CCMG has brought our music to the world.”

The Gaithers’ legacy has carried on not only through songwriting, but through an unmistakable commitment to production and community-building. From the Gaither Homecoming phenomenon, which helped redefine how gospel music could be presented on screen and stages around the world, to their work developing and celebrating artists across the broader Christian and gospel landscape, the Gaithers have remained both curators and contributors. Their reach spans albums, TV, touring, and a digital ecosystem that has introduced their music to millions of new listeners.

In 2000, the Gaithers were named “Songwriters of the Century” by ASCAP. Collectively, Bill and Gloria Gaither have earned eight Grammys and more than a dozen Grammy nominations, along with more than 44 GMA Dove Awards. They are members of the Gospel Music Hall of Fame and the Southern Gospel Music Hall of Fame, and in recent years their audience has continued to expand through Gaither Music’s digital channels (amassing more than four billion views on its YouTube channel), as well as new platforms like Bill Gaither’s enLighten on SiriusXM.

“With God’s strange sense of humor, this whole thing happened,” says Bill Gaither. “All I am is a cook in the kitchen. To have any claim on the success of this would not be honest. There are many people who are involved in [the process].”

“I still believe that when I write a song and shoot it into the air, I have no idea where it’s going to land and what life it’s going to change,” says Gloria Gaither. “We hear from folks all over the planet who tell us, ‘That arrow landed in my heart.’ I believe in art. After the debates are done, and the news is turned off… art will still speak.”

Lorie Hollabaugh
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