Abby Lin Joins The Jonas Group As Global Head Of Sync
Abby Lin.
Abby Lin has joined The Jonas Group as Global Head of Sync.
In her new role, Lin will oversee global sync initiatives while working closely with the company’s songwriters, artists and creative partners to expand placement opportunities worldwide. She will also focus on mentoring talent, uncovering new creative opportunities and building long-term relationships across film, television and brand platforms.
“Abby’s track record in sync is unmatched, and her ability to connect music with story is exactly what we value at The Jonas Group,” says Kevin Jonas Sr., Founder and CEO. “She’s a trusted leader and collaborator, and we’re excited to have her guiding our global sync strategy.”
Lin joins the company with more than 30 years of experience in music licensing and sync, most recently serving as Vice President of Film & TV Sync Licensing at Sony Music Entertainment. During her tenure, she played a key role in shaping Sync Shop’s film, television and sync licensing strategy, championing Sony’s diverse global roster and securing placements across film, television, streaming platforms, network campaigns and sports content.
In addition to her licensing work, Lin co-developed and hosted exclusive songwriting camps that brought together top songwriters and producers to create original music specifically designed for sync with many of these compositions later earning spots in major films, television series, trailers and national advertising campaigns.
