Zach John King, Elizabeth Nichols, Braxton Keith Among Amazon Music 2026 Artists To Watch
Zach John King, Elizabeth Nichols & Braxton Keith.
Amazon Music has unveiled its 2026 Artists To Watch list. Among the 49 artists named to the list in total are Zach John King, Elizabeth Nichols and Braxton Keith.
“Artists To Watch is one of the most meaningful initiatives we lead each year, because it’s about backing artists early, and championing them at this crucial stage in their career,” says Paul Firth, Global Head of Music, Amazon Music. “For 2026, we’re spotlighting 49 exceptional emerging artists from around the world and supporting them where fans discover music—across our biggest playlists and through a new slate of Amazon Music Originals available exclusively on Amazon Music.”
In celebration, King released an Amazon Music Original cover of “As It Was” by Harry Styles. Across the campaign period, Artists to Watch will be featured through prominent global playlists, including placement on Amazon Music playlists, in-app and out-of-home marketing and more.
This year’s full Artists To Watch List can be found here. Former Artists To Watch include Carter Faith, Addison Rae, Alex Warren and Myles Smith, among many others.
