Willow Avalon Signs With Electric Feel Management

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Willow Avalon. Photo: Silken Weinberg

Willow Avalon has signed with Electric Feel Management. Electric Feel will co-manage Avalon alongside Mark Shami.

A Georgia native, Avalon began playing piano in church and taught herself guitar at age 12, as well as quickly turning to songwriting.

Her debut EP, Stranger, has racked up over 30 million streams. Avalon has shared stages with artists including Charles Wesley Godwin, Paul Cauthen, Cage the Elephant and more. In January 2025 she released her debut album, Southern Belle Raising’ Hell.

“So excited to be working with everyone in the EF family,” she shares.

“I am very excited to work with the incredibly talented Willow Avalon, whose artistry brings a strong mix of vulnerability and fearlessness. Working alongside Mark Shami to further champion her vision and long-term success is a natural partnership” says Austin Rosen, CEO/Founder of Electric Feel.

“EF has been a strong yet diverse player in the industry and it was a very natural fit, we’re excited to elevate Willow’s career together,” adds Shami, Founder of Moral Distaste.

Avalon will kick off 2026 with a headlining tour across Europe beginning in February, then will take the stage performing at Stagecoach in April.

Lauryn Sink
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