Veteran Music Exec Bobbii Jacobs Launches New Destination Event Series ‘Backstage Access Presents’

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Bobbii Jacobs

Veteran music executive Bobbii Jacobs has launched Backstage Access Presents, a destination-driven event series designed to bring artists and industry tastemakers together in intimate, experience-led settings.

Backstage Access Presents goes beyond traditional industry settings, pairing music with iconic destinations to encourage deeper engagement among artists, programmers, music supervisors, and tastemakers. Jacobs’ past events have brought together artists and industry professionals representing Americana, AAA, country, hot AC, pop, rock and beyond, creating a rare, multi-format ecosystem that reflects how music is truly consumed today.

More than a live showcase, Backstage Access Presents is positioned as a breeding ground for collaboration, where artists are introduced across formats and industry leaders can discover music in a setting that mirrors real life. Through curated live performances, shared meals, immersive experiences, and intentional downtime, Backstage Access Presents is designed to remove barriers and encourage authentic relationship building. The company kicks off 2026 with a Napa Valley event April 14–16, blending curated live music with culinary experiences, world-class wine and cross-format dialogue.

“I’ve always believed the most meaningful industry moments happen outside of conference rooms,” says Jacobs. “Backstage Access Presents is about creating an environment where artists and industry leaders can truly connect, where conversations are organic, collaboration feels natural, and everyone leaves inspired.”

Jacobs’ career spans radio promotion, record labels, media, and live events, with credits working with artists such as Mariah Carey, Tina Turner, Lenny Kravitz, Norah Jones, Avril Lavigne, Matchbox Twenty, Edwin McCain, Gavin DeGraw and UB40, among many others. She previously held senior roles at LAVA Records and HITS Magazine, and as an entrepreneur founded and led multiple companies including Leverage MPC and BSG Entertainment. Jacobs is a founding force behind destination music events such as Live In The Vineyard, Live In The Vineyard Goes Country and Yountville Live.

Lorie Hollabaugh
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