UMG & Splice To Collaborate On Next Generation Of AI-Powered Music Creation Tools

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Universal Music Group and the creation platform Splice are collaborating on the next generation of AI-powered music creation tools for musical artists.

The two companies are building a roadmap for development of commercial AI tools, and the artist-centric agreement builds on Splice’s suite of AI-enabled creator tools, which continue to respect intellectual property, and combine high-quality creative ingredients. The partnership will also explore AI-powered virtual instruments and tools that enable UMG artists to bring their own sounds into Splice’s AI workflows, and UMG artists are expected to play a crucial role in guiding the product development process.

“We’re excited to form this alliance with Splice to promote the alignment of innovation and ethicality in addressing the interests of the creative community to leverage cutting-edge AI-enabled tools to further their artistic expression,” says Michael Nash, EVP & Chief Digital Officer, Universal Music Group. “We look forward to partnering with Kakul Srivastava and her team on this critically important strategic technology front.”

“We’ve spent time building AI tools designed to fairly compensate creators and keep them in control,” says Kakul Srivastava, CEO of Splice. “We’re thankful for Universal’s continued support, and excited to work together to put these commercial tools in the hands of artists everywhere, knowing they can trust the end result.”

In June of 2024, Splice joined UMG and other industry figures to sign the “Principles for Music Creation with AI,”  a series of clarifying statements relating to the responsible use of AI in music creation, advocating for ethical, transparent AI that empowers human creators rather than replacing them. Over the past year, Splice has built deeply embedded workflows across digital audio workstations, including Ableton and Pro Tools, and launched a growing suite of AI-native tools grounded in artist-centered monetization, governance, and creative control. With the acquisition of Spitfire Audio, Splice expanded its reach to professional composers cementing its position as one of the most trusted platforms for music creation.

Lorie Hollabaugh
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