Jackie Martinez Marushka Releases ‘The PR Playbook’

Jackie Martinez Marushka

Jackie Martinez Marushka of Marushka Media has written a new book, The PR Playbook, a guide to personal branding and public relations, which is out today (Jan. 12.)

In the new book she shares templates, pro-tips and campaign roadmaps from her 30+ years of experience in the music industry. The book was put together with the help of a team that included Amber Weigand-Buckley, Steve Rohr, Craig Shelburne, Madison Smith, Chad Collins, Alan Kates and Jesse Flohr.

The new book is available here and Marushka will be presenting her workshop at several conferences throughout 2026.

Marushka founded Marushka Media, a boutique PR and Branding agency, in 2016, where she and her team create and execute career-enhancing PR and marketing campaigns for clients in the entertainment and nonprofit arenas.

Prior to launching her on company, Marushka started and led Shore Fire Media’s Nashville office (known for Bruce Springsteen, Lana Del Rey and others) as GM from 2013 to 2016. Prior to that, she led a division of Sony Music Entertainment as one of its youngest Vice Presidents and its first divisional VP of Public Relations, handling PR for the division’s distribution company, more than 40 recording artists across five record labels, a publishing company, a film company and corporate communications.