Big Machine Label Group Elevates Jay Cruze

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Jay Cruze

Big Machine Label Group has promoted Jay Cruze from Director, Southeast Promotion & Marketing to National Director, Radio Strategy for Big Machine Records. In the new role, Cruze will support national radio strategy for Big Machine Records, The Valory Music Co., and Nashville Harbor Records & Entertainment.

“Jay was an exceptional addition to Big Machine Records three years ago and his impact has only continued to expand across the entire label group,” says Kris Lamb, EVP/General Manager, Big Machine Records. “His deep understanding of national programming, paired with the trust and relationships he has built at radio, has become a powerful asset for our company. I am proud that the full label group will now benefit from Jay’s insight as he steps into this next chapter.

“I’m beyond grateful to Scott, Kris and the entire Big Machine team for the trust they’ve placed in me,” adds Cruze. “I’ve been lucky to learn from and work with some of the best people in radio and records over the last three years, and I cannot wait to expand that by working with the entire label group in 2026. Let’s go!”

Cruze first joined Big Machine Records in 2023 from iHeartMedia where he led the shaping and execution of national programming of country platforms. His previous stops also include Average Joes Entertainment and Bigger Picture Group.

Madison Hahnen
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