Backline Launches 24/7 Mental Health & Crisis Support Line

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Backline has launched B-LINE, a 24/7 mental health and crisis support line created exclusively for the music industry.

The support line will connect music industry professionals and their families with trained counselors. Support is available now by calling 1-855-BLINE99 or texting 254-639.

“This has always been the dream,” says Backline co-founder and Executive Director, Hilary Gleason. “We’ve supported thousands of music industry professionals in their mental health and wellness journeys, but one critical piece was missing: real-time access to care. B-LINE changes that.”

Backline tapped Spotify as the lead sponsor, alongside Noah Kahan and Live Nation. Additional support for B-LINE comes from Adyen, AEG Presents, The Busyhead Project, Red Light Management, and Wasserman Foundation.

“I started working with Backline to provide mental health services for my touring band and crew in 2023,” says Kahan. “Support for the wellbeing of the incredibly hard working artists and people that make the music industry function has long been neglected. A dedicated 24 hour hotline is the first step toward accessing critical mental health support. The Busyhead Project and I are proud to work with Backline to create a pathway toward a healthier future and an entry point for accessing resources.”

“Artists are the lifeblood of culture, but too often they and their teams don’t have the safety nets they need. That has to change,” adds Spotify’s Global Head of Music, Charlie Hellman. “Spotify is proud to enable Backline to build B-LINE and expand access to this critical support.”

Since 2019, Backline has invested $3.5 million into mental health and wellness in the music industry and served 84,000 people. Suicide rates of musicians are nearly ten times the national average for males, and 73% of independent musicians report symptoms of mental illness. The latest 2025 poll shows 8.3% of respondents suffered with suicidal thoughts in 2025. Additional Backline resources can be found here.

Lauryn Sink
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