Sony Music Publishing Signs Global Deal With BigXthaPlug

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Jon Platt, Chairman & CEO, Sony Music Publishing, Ari Gelaw, VP, Creative, Sony Music Publishing and BigXthaPlug. Photo: Arnold Turner/Getty Images for BMI

Award-winning, multi-Platinum breakout star BigXthaPlug has signed a global publishing deal with Sony Music Publishing.

BigXthaPlug has broken ground with his sound that delves into his Texas roots, earning him widespread acclaim across rap, hip-hop and country. With a catalog that includes celebrated albums like Amar (2023) and Take Care (2024), his hits include “Texas” (double-Platinum), “Mmhmm” (triple-Platinum), “Levels” (double-Platinum) and “The Largest” (Platinum).

His latest album, I Hope You’re Happy, reached No. 2 on Billboard’s Top Country and Top Rap Album charts and landed at No. 7 on the Billboard 200. It features collaborations with country powerhouses like Luke Combs, Ella Langley, Thomas Rhett, Jelly Roll and Shaboozey. BigXthaPlug’s single “All The Way” with Bailey Zimmerman hit No. 5 on the Billboard Hot 100 and became the first track to claim No. 1 spots on both Billboard’s Hot Rap Songs and Country Songs charts simultaneously.

BigXthaPlug recently surprised fans with his brand-new single “Cold” featuring Post Malone, released in tandem with the deluxe version of I Hope You’re Happy.

Of the publishing news, BigXthaPlug shares, “Sony Music Publishing gets my vision and believes in my music, and I’m excited to be working with them. I look forward to all the great music that’s ahead.”

Ari Gelaw, Vice President, Creative A&R, Sony Music Publishing, says, “BigXthaPlug is a generational talent whose voice resonates on such a deep level. His ability to speak truth through his music is inspiring. It’s an honor to be partnering with him and his team and we look forward to championing his success into the future.”

LB Cantrell
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