Sammy Arriaga Signs With The Kirby Organization

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Pictured (L-R): Sydney Hannon, Soar Entertainment; Michael Kelley, The Kirby Organization;
Carrie Lelwica, Soar Entertainment and Sammy Arriaga. Photo: Ike Everard

Sammy Arriaga has signed with the Nashville-based boutique booking agency The Kirby Organization for exclusive representation.

The partnership comes on the heels of a milestone year for Arriaga, who was recently named Male Country Latin Artist of the Year during the 2025 Origins Impact Awards. Arriaga’s 14-track Heart in Texas LP dropped on October 31, and along with his latest album track, “On Purpose,” he also recently released a children’s holiday song, “Small Town Santa,” from the EP Growin’ Up Holiday Vol. 2.

“From the moment I heard Sammy’s latest album, I knew I had to be involved in some way in the development of such an amazing talent,” says Michael Kelley, Arriaga’s agent at The Kirby Organization. “I knew that if we could create the right strategy and the right opportunities to grow his profile as an artist, that the possibilities were endless. We are absolutely looking forward to what the future holds for Sammy.”

“Teaming up with TKO just feels right. I’m excited to take this album on the road in 2026, play a ton of shows, and finally bring these songs to life the way they’re meant to be heard. Couldn’t have come at a better time,” says Arriaga.

Lorie Hollabaugh
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