PickleJar Up All Night Expands To Over 80 Local Radio Network Stations

/by

PickleJar Entertainment Group has expanded its flagship country radio program PickleJar Up All Night across more than 80 local radio network affiliates.

Hosted from Nashville by Katie Cook and Scott Gaines, the show is available weeknights from 7 p.m.–midnight or from midnight-6 a.m. ET, and blends emerging artist discovery, fan-driven interaction, exclusive interviews, and authentic Nashville storytelling into a nightly destination for country music culture. The affiliate distribution agreement accelerates PickleJar’s media footprint while aligning affiliate broadcasters with scalable, recurring revenue streams that tie venue technology and content syndication together for the first time in broadcast radio.

This rollout positions the show to reach millions of new listeners while creating tangible revenue opportunities for partner stations – powered by increased VMS adoption inside local music venues and the ability for affiliates to monetize expanded advertising inventory through PickCaster digital signage in the venues. PickleJar is also currently in active discussions with multiple national brands regarding studio naming rights, further extending commercial alignment across broadcast distribution, VMS infrastructure, and PickCaster advertising surfaces.

“This partnership is more than expanded airtime — it’s expanded access,” says Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group. “PickleJar Up All Night was built to champion new voices in Country music. Reaching millions of new listeners gives us the opportunity to showcase talent on a national stage while strengthening VMS distribution in small and mid-sized markets. We are proud to grow this show, this platform, and the communities of artists who deserve to be heard.”

Chris Reeves, VP of Programming at Local Radio Networks, adds, “PickleJar Up All Night is the kind of modern, fan-forward content we love to bring to our LRN affiliates. We are excited to add the show to our 24/7 programming portfolio and look forward to building future content together — this is only the beginning of where PickleJar and LRN are going.”

Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)