Dustin Boyer, Bobby Dirienzo & Olivia Pierce Launch Industry Plant

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Pictured (L-R): Bobby Dirienzo (Partner, Head of Operations), Olivia Pierce (Partner, Head of Creative), Dustin Boyer (Founder, Head of Marketing). Photo: Raena Lannom

Dustin Boyer, Bobby Dirienzo and Olivia Pierce have launched Industry Plant, a new creative marketing agency.

“We are not here to manufacture images. We are here to magnify what makes an artist and their music valuable. Because when you understand why someone presses play, you know how to make them press it again,” says the team.

The organization uses a tailored framework rooted in psychology, storytelling and digital strategy.

Boyer will serve as Head of Marketing, joining from Venture Music. Dirienzo will serve as Head of Operations with prior stops that include CMA, MCA and Venture Music. Pierce will serve as Creative Director. She founded her own digital marketing agency in 2022 before joining Venture Music in Nashville.

The company’s current roster includes Austin Snell, Paul Cauthen, The Lone Bellow, Walker Montgomery, Gannon Fremin & CCREV, Ben Gallaher, Kaleb Sanders, Karissa Ella, Warner Records, Warner Records Nashville, Red Street Records, River House Artists, Quartz Hill Music Group, Thirty Tigers, 7S Management and Dirt Rock Empire.

Lauryn Sink
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