BMG & TikTok Expand Partnership
BMG has renewed and expanded its direct music publishing agreement with TikTok. Through the agreement, BMG will gain deeper visibility into music usage and more advanced digital rights management tools.
“BMG truly understands the power of TikTok and the opportunity it creates for songwriters today,” says Tracy Gardner, Global Head of Music Business Development. “They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we’ve built together — and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”
“This agreement underscores our focus on building scalable, forward-looking partnerships that elevate the role of songwriting in today’s music economy,” adds Celine Joshua, EVP, Global Marketing and Streaming. “We continue to invest in systems and structures that protect rights, ensure attribution, and add value for creators across the digital landscape.”
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