Dead Horse Branding Celebrates 10-Year Anniversary

/by

Melissa Core-Caballo and Rick Caballo

Dead Horse Branding is celebrating its 10-year anniversary, marking a decade of dedication to music, branding and talent development.

Founded by Melissa Core-Caballo and Rick Caballo, the agency bridges artistry and enterprise for names like Steven Tyler’s Loving Mary Band, Duck Dynasty, Tony Brown and Cyndi Lauper. From helping shape Grammy-winning artists to managing creative campaigns for international corporations, DHB’s seven-part brand system spanning consulting, design, photography, the web, marketing, PR and licensing has redefined what full-circle development means.

With creative roots in Nashville and Australia, DHB’s work has expanded into photography, publishing and high-profile brand partnerships with Fender, Yeti, Taylor Guitars and City Winery, alongside collaborations with Sony, Warner and Universal.

Melissa Core-Caballo shares, “It’s incredible to look back at anything in life and realize your goals were nothing but an idea in your mind and a feeling that runs through your body. As I sit here today reflecting on 10 years that Dead Horse Branding has achieved, I couldn’t be more proud of my partner in crime Rick Caballo, the quality and bar that he sets is extremely high and his vision and knowledge of branding is truly unmatchable.

“Thank you to all of our clients and staff and most importantly a massive thank you to Tony Brown, managing Tony and working alongside him every day is an absolute dream and Dead Horse might not have gotten off the ground If he didn’t take a chance on us. I thank God for answering my prayers and continuing to lead me on this beautiful journey called life. To me this is the definition of MAGIC!”

Rick Caballo adds, “It’s nice to see that after 10 years of living through the evolution of time and technology our core beliefs and execution of what we do hasn’t changed. Our method works, and it’s more relevant now than ever. To have the legendary Tony Brown as a client from the beginning of our business and continuing till this day is one of best compliments or awards we have ever received. It also feels good knowing we’re surrounded by team members who know exactly where to go and what to do next, assuring the DHB vision is on point. The President of Operations, Brittany Hambrick, and Publicity Manager, Danielle Reiss. There’s a real sense of pride and reassurance knowing we’re on the right path.”

Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)