Big Machine Label Group Makes New Hires & Promotions

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Pictured (L-R, top row): Kaitlin Mays, Emily Haupt, Jenna Udell and Taylor Perez; (L-R, bottom row): Sara Benz, Ansley Neeley, Jenn Kelleher and Sarah Bertrand

Big Machine Label Group, a subsidiary of HYBE America, has made some new additions and promotions within its publicity and marketing departments.

Jenn Kelleher joins BMLG as Director, Publicity & Communications following time as Senior Publicist at 2PM Sharp and ore than five years at R&CPMK. Working across pop, country, rock, K-pop and contemporary Christian genres, she has driven global campaigns for artists including Jonas Brothers, Nickelback, Tauren Wells, Counting Crows, The Band Camino and The Black Crowes, and events such as the GRAMMY Awards, MusiCares and Desert Rodeo.

Sara Benz has been elevated to Director, Marketing, after starting at the label as Project Manager in 2023. Prior to BMLG, Benz was on the A&R team at UMe, the catalog division of UMG, where she worked across a diverse roster including Imagine Dragons, Patsy Cline and more.

Sarah Bertrand joins BMLG as Director, Digital Marketing following her previous role at MCA as Manager, Digital Marketing where she supported digital strategy and online presence for artists including Brad Paisley, Jordan Davis, Priscilla Block and more.

Also joining the label’s marketing department are Ansley Neeley (Senior Manager, Marketing), who previously served as Manager, Marketing and Creative at Monument Records, Kaitlin Mays (Senior Manager, Digital Marketing) arriving at BMLG from her prior role at MCA, and Taylor Perez (Manager, Digital Marketing) who comes to the label after three years with Warner Music Nashville. Additional promotions include Emily Haupt – rising from Nashville Harbor Records & Entertainment Label Operations Specialist to Manager, Marketing for BMLG – and Jenna Udell who ascends to Manager, Audience Development from Marketing Assistant.

“I’m so proud of these promotions and new hires at the Big Machine Label Group,” says Founder, Chairman and CEO Scott Borchetta. “The shared passion and determination for our continued success is in great hands.”

LB Cantrell
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