Melissa Goldberg Joins Teton Ridge

Melissa Goldberg

Industry veteran Melissa Goldberg has joined Teton Ridge, the premiere Western sports and entertainment company. As Vice President, Digital + Social Content, she will oversee social strategy and storytelling across the company’s lineup of brands, including Cowboy Channel, Cowboy Channel+ and The American Rodeo series.

Goldberg joins Teton Ridge from CMT, where she rose to VP, Digital & Social.

“Western sports are entering a new era of growth, and Teton Ridge is right at the center of it,” Goldberg shares. “Having spent years helping shape how country music connects with fans through content and storytelling, I see incredible parallels in the passion, authenticity, and community that define the Western world. Social is where that energy starts, and I’m excited to help expand the reach and impact of Cowboy Channel content across every platform.”

Reach Goldberg at melissa.goldberg@tetonridge.com.

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LB Cantrell

LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.

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