Cody Johnson & Tractor Supply Team For Life Out Here Emerging Artist Program

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Cody Johnson. Photo: Chris Douglas

Cody Johnson and Tractor Supply Company have teamed up for the return of TSC’s Life Out Here Emerging Artist Program.

The Emerging Artist Program celebrates rising country stars who live and love “Life Out Here.” First launched in 2023 with country powerhouse Lainey Wilson, the program supports the journey from the backroads to the stage, offering mentorship and performance opportunities while connecting Tractor Supply with audiences who share a passion for country music and the lifestyle it inspires.

Beginning today through Dec. 1, artists can enter to win an opportunity to travel to Nashville to perform before a private Cody Johnson concert, record a song at a studio, meet with a music industry executive and more.

“I’m so proud to team up with Tractor Supply for their Emerging Artist Program, shining a spotlight on up-and-coming artists who have something real to share,” says Johnson. “My high school FFA teacher was the first person to encourage me to perform. I took the stage and that moment ended up changing the course of my life. He believed in me, and now it’s my turn to help give someone that same encouragement.”

“The tradition of lifting up our neighbors is one of the foundations of Life Out Here. It’s in that same tradition that we’re joining forces with Cody to open doors for other aspiring artists,” says Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “Our communities are home to amazing musicians whose songs reflect the lifestyle we all love. We’re here to give them a platform to share their music — and help bring their talents to a bigger stage.”

Earlier this month, Tractor Supply was the presenting sponsor for Johnson’s COJO Championship team roping event which benefits the Texas FFA. Tractor Supply maintains a deep-rooted commitment to supporting country music, the rural lifestyle, the communities it serves and is one of the largest funders of FFA.

Lorie Hollabaugh
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