CMA’s Sarah Trahern Tapped As Keynote For ECCHO Live Workshop In November

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Sarah Trahern

Country Music Association CEO Sarah Trahern will deliver the keynote address at the 14th annual ECCHO Live Workshop on Nov. 11.

ECCHO Live (formerly Touring Career Workshop) supports live event professionals by offering resources and guidance for both career development and personal well-being. This year’s workshop will feature breakout sessions that cover strategies for landing your next gig, steps to grow into leadership positions in entertainment, smart financial planning to build stability, practical self-care and wellness practices, and guidance on contractor and health insurance options.

For new professionals, a pre-event Career Essentials Workshop will provide additional practical tools, including launching a career in live music, safety preparedness training, professional headshots, and resume consultations. Mentorship, networking, and meaningful community are also at the heart of the event. Registration for the free event at Soundcheck Annex is open now here.

“Live music professionals are at the heart of our industry, and navigating the challenges of this dynamic field requires not only skill and determination but also the support of a strong community,” says Trahern. “CMA has long been committed to supporting the touring community, and we are proud to continue that tradition by partnering with organizations like ECCHO Live. Their work ensures that those who create the experiences we all cherish have the tools, resources and connections they need to thrive—both professionally and personally.”

“Live music can be an unpredictable and sometimes lonely industry to navigate,” says ECCHO Live Founder Chris Lisle. “Our mission is to provide the resources and community that make this a sustainable and fulfilling career path. Our fall workshop is one of our most impactful events, and we hope anyone working in this space will join us on November 11.”

Earlier this year, CMA awarded ECCHO Live a $100,000 grant to support its mental health initiatives.

Lorie Hollabaugh
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