By Design Partners With BMG

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Pictured (L-R, back row): By Design’s Jeremy Holley, BBR Music Group/BMG Nashville’s Peter Strickland and By Design’s Josh Bailey. (L-R, front row): By Design’s Josh Thompson, By Design’s Rod Riley, BMG’s Jon Loba and BBR Music Group/BMG Nashville’s JoJamie Hahr. Photo: William King

By Design, the company recently launched by Josh Bailey, Jeremy Holley, Rod Riley and Josh Thompson, has partnered with BMG. The partnership will include worldwide distribution, label services, joint label signings and a co-investment strategy across catalog acquisitions via Archetype Music.

“Faith-driven music has long been of particular interest to many members of the BMG team,” shares Jon Loba, President of Frontline Recordings, BMG Americas. “Even though we have not specifically engaged in that line of business, there has always been the desire and intention to do so. The opportunity to partner with By Design offered the perfect, complimentary alliance with exceptional, proven industry executives, who have the same heart and artist-first approach to music as BMG. We are so incredibly excited to join forces with Rod, Jeremy, both Josh’s and the entire By Design team, to enter a global genre that is one of the most powerful cultural forces rising today.”

“We partnered with BMG to scale purpose-driven music without compromising values,” shares By Design Co-Founder Thompson. “Their global reach empowers us to honor each artist’s original design – and share it on a global stage.”

“We believe the next global movement in music will be rooted in faith and community, not algorithms and trends,” says Bailey, By Design co-founder. “With BMG’s international infrastructure and our shared commitment to empowering artists, we’re building a new kind of platform, one that’s both spiritually grounded and globally scaled.”

By Design part of a larger ecosystem that also includes Archetype Music and Blueprint. The label’s first signings include Frankie Ballard, Zoe Levert and Alex Jude, with additional artist signings to be announced.

Lauryn Sink
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