Amazon Music Names Carter Faith As Next Breakthrough Artist [Exclusive]

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Rising Nashville star Carter Faith is Amazon Music’s latest Breakthrough artist. Revealed at Amazon Music’s Country Music Month celebration at The Grand Ole Opry, Faith will receive substantial support from Amazon Music, including bespoke video and audio content, global marketing campaigns, increased visibility across Amazon Music’s playlists and programming, and unique opportunities to reach new audiences across Amazon’s diverse businesses.

“For me, there is no one more deserving, and no one more on the precipice of stardom than Carter Faith right now,” shares Emily Cohen Belote, Global Lead/Country Music Programming. “Her lyrical emotional depth, combined with a distinctive vocal style makes Carter’s music memorable and impactful—signaling an evolution towards more emotional honesty and experimentation in modern country music. Her music not only reflects the current state of the genre but also points towards a future where country music continues to evolve and adapt, embracing new influences and pushing creative boundaries.”

Faith says, “It’s always such an honor to be celebrated for my achievements and this nod from Amazon Music feels extra special. I’m just happy to be doing what I love and it blows my mind that my music has connected with people worldwide. This opportunity with Amazon felt like a fun way to give something back to the fans.”

As part of the campaign, Faith also released an Amazon Music Original cover of Addison Rae’s song, “Fame Is A Gun,” today (Oct. 21) via MCA. Adding her soulful country style to the moody and introspective track, her warm vocals bring a new depth to the song, transforming its dark pop edge into a haunting country ballad.

“I wanted to reinterpret this song because I have so many different musical influences, I honestly have just been a huge fan of Addison Rae’s album and thought it would be random and exciting to put my own country twist on her super pop song,” Faith says.

Breakthrough is Amazon Music’s program to support emerging artists, aimed at amplifying the best new talent and championing them at the most crucial moment in their careers. Amazon Music works with each Breakthrough artist and their teams to develop long-term, customized, global plans that are unique to each artist, with no two Breakthrough campaigns looking the same.

Recent Amazon Music Breakthrough artists include fellow country artists Dasha, Gabby Barrett, Nate Smith, Bailey Zimmerman, and BRELAND. Breakthrough includes increased visibility across their stations and playlists, such as Amazon Country Music’s global playlist “Country Heat,” but it also extends to livestream performances (including festivals), bespoke marketing activations and events, social promotion, merch offerings, Amazon Original songs, editorial content, and more. Breakthrough is a long-term program that allows Amazon Music to get behind an artist for the most crucial portion of their career.

LB Cantrell
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