Alchemy Artist Services Expands Team

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Pictured (L-R): Eleonore Hoffman, Shannon Crowley and Madison Smith.

Alchemy Artist Services has expanded its team.

Eleonore Hoffman has stepped into the role of Fan Engagement Manager, executing short-form content and engagement campaigns. Shannon Crowley joins as Digital Strategy & Marketing Coordinator, leading direct-to-fan and tour marketing initiatives.

Longtime team member Madison Smith will continue in her role, leading creative vision, shaping campaign visuals, advertising assets and online branding.

“While social platforms can boost visibility, they’re rented space — not owned audiences,” shares Jeremy Gold, Co-Founder of Alchemy Artist Services. “KP and I see a major opportunity in helping artists reduce platform dependency and build direct fan ownership. Artist managers today juggle an ever-expanding set of responsibilities while chasing constantly shifting algorithms — too often, teams overlook the range of tools that let artists monetize directly. That means leaving serious money on the table. At Alchemy, we craft direct-to-fan strategies that generate real revenue and long-term resilience — so more artists can stay in business, stay on tour, and stay focused on making great music. This starts by bridging the gap between traditional management companies and the narrow focus of social-only digital agencies — a space Alchemy uniquely fills.”

“Many of our clients come to us with extensive catalogs, and we’ve found that promoting legacy material alongside new releases isn’t just smart — it’s essential,” adds KP, Co-founder of Alchemy Artist Services. “Fans discover music non-linearly, and every new campaign is a gateway into the larger body of work. Recognizing this, we developed a dedicated catalog marketing service designed specifically for music rights holders. Our mission is to partner with those who share our commitment to honoring and preserving artists’ legacies while building enduring residual value. We see catalog not as history, but as living equity that deserves the same creative care as any new album.”

Alchemy Artist Services current roster includes All Time Low, Larkin Poe, PVRIS, Billy Idol, Warner Records, Photo Finish Records, Virgin Music, Fueled By Ramen, Thirty Tigers, Hard 8 Working Group, and Red Light Management, among others.

Lauryn Sink
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