Underscore Works Adds Athena Puharic As Head Of Digital

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Athena Puharic

Athena Puharic has joined underscore works as Head of Digital. In her role, she will spearhead digital campaigns for the company’s roster, which includes Warren Zeiders, Priscilla Block, Dalton Dover, Wesko, Highway Home and Sister Hazel. She will lead strategy, content creation, fan engagement and shaping artists’ online presence.

Hailing from Pittsburgh, Puharic graduated from Belmont University. Since graduating, she has gained more than ten years of industry experience in marketing and digital strategy. Prior to underscore works, she held positions at All Access Nashville and Big Machine Label Group as Project Manager, where she helmed digital marketing for new and established acts.

“Adding Athena to underscore works is a big step forward for us,” says Founder Charly Salvatore. “Her background leading campaigns and digital strategy for some of the most respected names in Nashville will play a key role in elevating our artists and helping us expand what we’re continuing to build. Athena’s energy and enthusiasm are truly unmatched, and we couldn’t be more excited to have her on the team.”

Madison Hahnen
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