Spotify Unveils New Leadership Structure

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Spotify Founder and Chief Executive Officer Daniel Ek will transition to the role of Executive Chairman. Gustav Söderström, Co-President and Chief Product and Technology Officer, and Alex Norström, Co-President and Chief Business Officer, will serve as Spotify’s Co-Chief Executive Officers. They will report to Ek and will also serve on the company’s Board of Directors subject to shareholder approval. These changes are effective Jan. 1, 2026.

As Executive Chairman, Ek will determine capital allocation, map the long term future of Spotify and continue to provide support and guidance to its senior team.

“I always believed that Spotify could play an important role in revolutionizing listening around the world, and with more than 700 million users, we’ve truly charted a new course bringing creativity to every corner of the globe,” shares Ek. “Over the last few years, I’ve turned over a large part of the day-to-day management and strategic direction of Spotify to Alex and Gustav–who have shaped the company from our earliest days and are now more than ready to guide our next phase. This change simply matches titles to how we already operate. In my role as Executive Chairman, I will focus on the long arc of the company and keep the Board and our co-CEOs deeply connected through my engagement.”

“We’ve worked together a very long time and have seen Spotify through many different chapters,” add Söderström and Norström. “Nearly three years ago, when we stepped into our role as co-Presidents, we charged our teams with relentlessly focusing on building the best and most valuable experience available anywhere and that ambition hasn’t changed. While we bring different experiences and perspectives to the CEO role, we both have a strong bias to action and can’t wait to get started knowing that we will have Daniel’s full partnership and ongoing support.”

“The Board has been working closely with Daniel on the evolution of Spotify’s leadership structure for several years,” says Woody Marshall, Lead Independent Director of Spotify’s Board. “We have tremendous confidence in Alex and Gustav as they step into these roles. They each have more than fifteen years with the company and have been instrumental in driving our success and enabling Spotify to lead our industry. We are also thrilled that Daniel will be actively involved, giving Spotify both founder-led strategic stewardship and mentorship to the Co-CEOs as the company continues to innovate and scale.”

Lauryn Sink
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