Make Wake Artists Expands With In-House Label Division

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Pictured (L-R): Alicia Mathews, Myles Hoffman and Brianna Steinitz.

Make Wake Artists has expanded with a new in-house label division. The department will be led by Alicia Mathews (Head of Marketing & Commercial Partnerships), Brianna Steinitz (Director of Administration & Operations), and Myles Hoffman (Marketing Manager).

Make Wake Artists was launched in 2015 by Chris Kappy when he began managing Luke Combs. Through its “Fans.F1rst.” strategy, its 20+ artist roster has earned multiple Diamond/Platinum/Gold certifications, No. 1 singles, and sold-out worldwide tours.

“When I started Make Wake Artists in Nashville 10 years ago, my dream was to build a home where artists could thrive; where their music, their values, and their vision would be protected and amplified,” Kappy shares. “Luke Combs was the first artist to believe in that vision, and together we’ve been able to share his music with millions of fans worldwide. I couldn’t be prouder of what we’ve built, and this anniversary is as much a celebration of our entire roster, and our incredible team as it is of the company itself.”

“My mission for this division is to support our independent artists with major-level execution while allowing them to maintain creative freedom, and the space to tell their story through music on their own terms,” Mathews says. “It’s been a dream to grow this from the ground up during my time here. I’m incredibly grateful to Kappy for championing my vision and for instilling his Fans.F1rst. philosophy into everything we do. I’m so proud of this team and what we’re building, but what truly matters is fostering the connection between an artist and their fans. The fans are the ones who give us the opportunity to do meaningful work in this space.”

Lauryn Sink
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