JUST IN: Messina Touring Group Promotes Rachel Powers To Vice President

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Rachel Powers. Photo: Chris Zebo

Messina Touring Group has elevated Rachel Powers to Vice President.

“It’s an absolute honor to continue growing with a company known for its unwavering commitment to artists, always putting them and their best interests first,” shares Powers. “I’m fortunate to work alongside some of the most talented professionals in the business, many of whom have helped pave the way for me. It’s been a privilege to support some of the best artists and their incredible teams. I’m especially grateful to Louis for his mentorship and for believing in me – this opportunity means the world.”

In her new role, Powers will oversee and play a key role in high-level decision-making, cross-functional leadership and driving overall growth for the business. These new responsibilities are in addition to the aspects of her previous role as Vice President of Marketing, where she led tour marketing for Blake Shelton, Eric Church and Zac Brown Band.

Since joining the organization in 2017, Powers has led marketing for some of the most notable country music tours, including Shelton’s “Doing It to Country Songs Tour” and his upcoming 2026 “Live in Las Vegas” residency at The Colosseum. She also oversaw the marketing for Church’s “Free the Machine Tour” kicking off this weekend. This follows her work on Church’s “The Gather Again Tour,” which sold over 860,000 tickets, grossed $100 million, and earned Top Country Tour at the 2022 Billboard Music Awards. She also helmed his “Double Down Tour” in 2019, which sold over 770,000 tickets, grossed $72 million and pinned Church as the first solo headliner at Nashville’s Nissan Stadium.

Powers has been named to Billboard’s Country Power Players list in 2025 and 2025, as well as the Women in Music Executive list in 2023 and 2025. She was also apart of the second cohort for CMA’s Women’s Leadership Academy, and was in the inaugural class of honorees for Pollstar’s Impact: NextGen list in 2019. American Express also invited Powers to join their first ever Women in Music Leadership Academy.

Madison Hahnen
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