JUST IN: Big Machine Label Group Expands International Team

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Pictured (L-R): Flo Myerscough-Harris, Roxanne Gwillam-Kelly, Alex Hannaby,
Cary Dal-Lago and Iren Coutiel. Photo: Carsten Windhorst

Big Machine Label Group has elevated four of its staff members in its international division, alongside the addition of one to the team. The all-female team will continue to helm the label’s international efforts across key markets, including the UK, Australia and more.

“From the onset of Big Machine Records, a global focus was a must, and our UK-based team has led the way in building the country format, not only in the UK, but all across Europe,” shares BMLG Founder, Chairman & CEO Scott Borchetta. “They consistently find new ways to expand our footprint and drive revenue with incredible passion, execution and creativity!”

Alex Hannaby has been elevated to VP, International Marketing & Operations, in addition to her role as Head of UK. During her time with the label, Hannaby has played a key role in growing BMLG’s international expansion, especially in the UK. She also created and launched the first official country music radio chart in the UK. She has bolstered singles from Riley Green, Thomas Rhett and Jackson Dean to No. 1 on country radio in the UK and Australia. She also helped Dolly Parton’s Rockstar land in the top 5 chart positions in both the UK and Australia, and helped coordinate Carly Pearce’s upcoming performance at the Opry’s international show.

“I’m thrilled to take on this expanded role as Big Machine continues to grow internationally,” says Hannaby. “It’s an exciting next chapter, and I’m looking forward to continuing to champion our incredible artists on a global scale. This next phase of advancement and collaboration allows us to build on the momentum we’ve created and unlock even more opportunities for our roster around the world.”

Newly appointed Senior International Digital & Commercial Manager Iren Coutiel joined the label in 2017 as an intern. In her new role, she will oversee content strategy, influencer marketing, advertising, D2C initiatives and DSPs across all international markets.

Roxanne Gwillam-Kelly has been promoted to International Marketing & Promotions Manager. Over the past four years, she has driven innovative campaigns across the globe. In her new role, she will lead projects in the UK and other countries globally.

Flo Myerscough-Harris has been upped to International Marketing & Promotions Manager. She first joined BMLG in 2021, where she has been overseeing projects in the UK. Her new role will now include more international territories.

BMLG has hired Cary Dal-Lago as International Label Intern. She recently graduated from University of Westminster with a Master’s in Music Business Management. During school, she worked with Your Culture developing concert-focused content, including capturing live performances, and curating social media content. At the label, she will assist on all global projects.

Hannaby, Coutiel, Gwillam-Kelly, Myerscough-Harris and Dal-Lago are on the job and can be reached at BigMachinePRIntl@bmlg.net.

Madison Hahnen
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