Anne Rohosy Elevated To Chief Commercial Officer At Gibson

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Anne Rohosy. Photo: Courtesy of Gibson

Anne Rohosy has been appointed Chief Commercial Officer of leading global instrument brand Gibson, Inc.

Rohosy has been a key member of Gibson’s leadership team since 2021, serving as Chief Human Resources and Impact Officer, as well as Managing Director of the Gibson Amplifiers business. During this time, Rohosy has led organizational transformation, championed culture and people strategy, and guided the revitalization of Gibson’s iconic Amplifier division.

In this expanded role as CCO, Rohosy will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels as the company accelerates its growth and brand presence worldwide.

Rohosy has over 30 years of leadership experience across top-tier global brands including Levi Strauss & Co. and Nike to the company, as well as proven expertise in brand building, P&L management, sales and marketing operations, and organizational transformation. She has held President and Executive Vice President roles overseeing multi-billion-dollar businesses, led global market expansions, and driven strategic growth across the Americas and Europe.

“Anne’s leadership has been instrumental in shaping Gibson’s transformation over the past several years,” says Cesar Gueikian, President and CEO of Gibson. “Her deep experience in building global brands, leading complex commercial organizations, and driving innovation makes her the right leader to take Gibson’s commercial strategy to the next level.”

“I am excited to step into the role of Chief Commercial Officer,” says Rohosy. “Gibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.”

Lorie Hollabaugh
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