Tiny Vinyl Launches Nationwide With Pocket-Sized Records From Top Artists

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Tiny Vinyl. Photo: Nathan Zucker

Tiny Vinyl, a new miniature vinyl format combining the resurgence of records with the popularity of collectible culture, will launch nationally in August 2025 with releases from some of music’s biggest names.

Tiny Vinyl. Photo: Nathan Zucker

Measuring just four inches in size, each Tiny Vinyl holds two singles—one per side—at four minutes each, and is playable on 33rpm turntables. The numbered, limited-edition discs will be available through partnerships with Target and other retailers, as well as directly from exclusive artist partners. Initial releases include Sabrina Carpenter, Chappell Roan, Rihanna, Ariana Grande, Post Malone, Lainey Wilson, Kacey Musgraves, Bruno Mars, Rolling Stones and more.

Co-founded by Neil Kohler and Jesse Mann in Nashville, Tiny Vinyl grew from Kohler’s 25-year career in toys and collectibles and a meeting with Nashville Record Pressing (NRP). “In June 2023, after a 25 year career in toys + collectibles, I was introduced to the team at Nashville Record Press (NRP),” Kohler says. “I wondered if the trend for miniatures & collectibles could be combined with the resurgence in the vinyl market.” Mann, bringing a long career in live music, joined the venture, and after months of research and testing with NRP, the first Tiny Vinyl was introduced in June 2024 with artist Daniel Donato. Early tests with Rainbow Kitten Surprise, Dexter and the Moonrocks and ERNEST helped refine the product.

Tiny Vinyl. Photo: Nathan Zucker

Neil’s background in collectibles, including work with Funko Pops, informed the format’s design and appeal. “100% playable on 33rpm turntables, Tiny Vinyls are highly covetable,” Kohler notes. “And, taking a page from Funko, each is numbered by edition, so they are highly collectible.”

Artists and labels retain complete control over track selection, artwork, and release timing, while Tiny Vinyl oversees manufacturing and assigns each release a unique “TV #” printed on the spine and etched into the disc. “This individual numbering system is key for collectors and fans,” says Mann. “Since each number is specific to the release, there is a ‘collect them all’ mentality for fans accustomed to numbered products.”

Produced from 100% bio-attributed vinyl and using roughly one-tenth the material of a standard LP, Tiny Vinyl offers a more sustainable take on physical music while tapping into the growing demand for tangible fan experiences.

LB Cantrell
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