River House Artists Adds Helena Akhtar

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Helena Akhtar.

River House Artists has added Helena Akhtar as Director, Digital Marketing & Artist Development.

“I’ve wanted to bring Helena onto our team since our time together at Sony working with Luke Combs and Jameson Rodgers,” says Lynn Oliver-Cline, River House Artists Founder and CEO. “Helena’s experience in marketing, content, radio and artist development make her the perfect fit for River House Artists. Her creative approach will help us immensely as we continue to grow and elevate the careers of our artists at every level.”

“I’m very excited to join the River House Artists team,” adds Akhtar. “I had the opportunity to connect with Lynn several years ago and have since admired the incredible work she, Zebb [Luster], Lance [Houston] and the entire team have achieved. I look forward to adding my passion and energy to this new role.”

Akhtar joins the team after her most recent role as Manager, Content Development and Promotion at RECORDS Nashville, where she supported creative and promotional initiatives across the label’s roster, including content shoots, digital rollouts, national radio strategy, and DSP support. With additional experience at Sony Music Nashville and WKLB Boston, she brings over seven years of experience in artist marketing, audience development, and cross-platform content strategy.

Lauryn Sink
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