Hallmark & Grand Ole Opry Team On New Movie & Product Collection

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Brad Paisley. Photo: Conner Petersen

A Grand Ole Opry Christmas, a new, original Hallmark movie starring Nikki DeLoach and Kristoffer Polaha, is premiering this year during the Hallmark Channel’s 16th annual “Countdown to Christmas” programming event.

Production on the new holiday movie begins later this month at iconic locations including the Grand Ole Opry House, and will include familiar faces from the Opry’s star-studded cast, with featured artists to be announced at a later date.

Brad Paisley has been tapped to write the original music for A Grand Ole Opry Christmas and will also perform in the film. He will also write and record the official anthem for the network’s 2025 Countdown to Christmas on-air TV campaign.

“As the Grand Ole Opry celebrates its 100th birthday this year, this is the perfect time for us to partner with this beloved, iconic American institution and create Christmas magic together,” says Darren Abbott, Chief Brand Officer, Hallmark. “Nikki and Kris are fan favorites and we know they will beautifully bring to life this emotional and heartfelt story that is sure to become an instant classic. Having the incredibly talented Brad Paisley write and perform original music for the movie is what Christmas dreams are made of. And we’re equally excited to have him write and record an original song that will be the soundtrack of our on-air campaign throughout the season.”

“The Hallmark Channel to me is a major part of finding the joy and the spirit of the holidays,” adds Paisley. “We turn it on and leave it on in our house like Christmas tree lights or decorations, it’s a major part of the atmosphere for us. I loved the challenge of creating that same magic with this music by letting it take you to the same place that these movies and this world Hallmark has built.  Can’t wait for you to hear what all we’ve done.  Also, knowing the Opry is the setting for one of these movies is very inspiring.”

“Our goal in this milestone year is to put the Opry, its artists and the rich songwriting traditions that have made country music a global sensation in front of more people than ever before,” shares Colin Reed, Executive Chairman of Ryman Hospitality Properties, the Opry’s parent company. “Our partnership with Hallmark brings these elements to life this holiday season through a creative and uplifting take on a uniquely Nashville story.”

Hallmark is also launching an exclusive collection of Hallmark and Opry co-branded products including greeting cards, apparel, accessories, jewelry and gifts. The collection will be available to shop later this year at Hallmark.com, Shop.Opry.com, The Opry Shops and at the Hallmark Christmas Experience in Kansas City.
Lorie Hollabaugh
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