Black River Entertainment Elevates Kellie LaJack

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Kellie LaJack. Photo: Courtesy of Black River Entertainment

Black River Entertainment has promoted Kellie LaJack to Director of National Promotion.

“My goal when we hired Kellie was to bring her into the National position,” says Bill Macky, Vice President of Promotion. “She’s a natural leader, and her passion for our artists and team-first attitude have all contributed to this well deserved promotion. She will continue to manage her territory for us while taking on additional responsibilities.”

LaJack has played a key role in driving national radio campaigns across its roster since joining Black River. In her new role, she will continue to lead national promotion strategies and expand the label’s presence at country radio.

“A heartfelt thank you to Gordon Kerr, Rick Froio, and Bill Macky for blessing me with this incredible opportunity,” adds LaJack. “I’m truly grateful to be part of such an amazing company, surrounded by a team and a group of artists who have welcomed me like family. I won’t let you down!”

LaJack can be reached here and will remain based in Nashville.

Madison Hahnen
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