Bailey Zimmerman Kicks Off SiriusXM’s New Artist Residency Initiative

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SiriusXM has revealed its new Artist Residency initiative, which will highlight top artists with exclusive content and programming across multiple channels, including performances, interviews, Guest DJs, takeovers and more. The new series begins today (Aug. 5) with Bailey Zimmerman.

“With our new Artist Residency initiative, artists can participate in special programming across multiple SiriusXM channels and Pandora to help promote a new album, tour, or other key projects.” says Steve Blatter, SiriusXM Senior Vice President & GM, Music Programming. “Bailey Zimmerman and Maroon 5, with their genre-bending sounds and wide variety of influences, are the perfect artists to help us launch this new program, and we’re thrilled to deliver their fans a truly unique dive into their next major album releases.”

Zimmerman’s programming includes the channels Hip Hop Nation, Octane, SiriusXM Hits 1, MLB Network Radio and NASCAR Radio. He will also provide an exclusive subscriber performance event and interview on The Highway, along with a Pandora takeover on The 615 station for his upcoming Different Night Same Rodeo album release this Friday (Aug. 8).

The next residency installment will feature Maroon 5 on August 15. The band will give a live performance event and interview for a super-fan subscriber audience airing on SiriusXM Hits 1. Additionally, they will take over The Pulse and Pandora’s Afterglow station for their new album release, providing exclusive new music commentary, followed by guest DJ appearances on the 10s Spot and Pop2K.

Madison Hahnen
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