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SMACKSongs Elevates Sam Sarno To Senior Creative Director Of Publishing

July 29, 2025/by Lauryn Sink

Sam Sarno.

SMACKSongs has elevated Sam Sarno to Senior Creative Director of Publishing.

In her new role, Sarno will continue her work with SMACK’s current roster while also focusing on signing and developing new talent. During her time with the company, she has worked alongside Lalo Guzman, Josh Dorr and Johnny Clawson as each earned their first No. 1 over the last year.

“Watching Sam go from the front desk to one of the best publishers in the music business has been a highlight of my career,” shares Lee Krabel, Sr. VP of Publishing. “This promotion is a direct result of her work ethic and dedication to the writers at SMACK. We are proud to have her as a part of the team!”

“I’m incredibly thankful to keep growing within a company that means so much to me. Lee, Robin, and Robert have believed in me from the start, and I’m so grateful for their trust and guidance,” adds Sarno. “It’s been amazing watching our writers flourish, and I’m honored to keep building something special with them and this team!”

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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