Nashville MY PR Lab Adds Artist Management Division, Signs Matt Rogers

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David Hawkins and Matt Rogers.

MY PR Lab is expanding into Artist Management with a new division, led by David Hawkins, Founder of MY PR Lab, and Frederico Tonete, Account Executive.

“We’re thrilled to be moving into this new management role with Matt,” says Hawkins. “He’s got the kind of talent and work ethic that makes you want to go all in. As someone who has always thought outside of the traditional PR box, I’m thrilled to apply the same approach to management.”

The organization signed the first client to its management roster, Matt Rogers, earlier this year. His latest single, “Camouflage,” benefits the Brother’s Keeper Veteran Foundation, with 100% of proceeds going toward supporting veterans. Rogers has shared stages with Chris Stapleton, Walker Hayes and Clint Black.

Lauryn Sink
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