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Joe Luff Named Head Of Creative At Ten Ten Music Group

July 10, 2025/by Lorie Hollabaugh

Joe Luff

Joe Luff has been appointed Head of Creative at Ten Ten Music Group.

The University of Mississippi graduate previously spent time at FlyteVu and the Country Music Association while also working as a music media consultant during his time in college.

Luff will lead all creative and digital initiatives while actively supporting A&R efforts for the company, which features an extensive publishing catalog with works recorded by Alan Jackson, Kelsea Ballerini, Taylor Swift, Reba McEntire and Papa Roach, as well as songs written by Dan Tyminski, Bobby Huff, Harley Allen, and Scott Stepakoff. Ten Ten also represents the catalog of Boudleaux and Felice Bryant.

“I am pleased to welcome Joe, and I’m excited by the creative energy he puts out every day,” says Barry Coburn, President of Ten Ten Music Group. “We are going to have a lot of fun working on many great upcoming projects.”

Luff can be reach at joe@tentenmusic.com.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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