• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
    • Upcoming Concerts
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Carrie Underwood Ushers In NBC’s ‘Sunday Night Football’ For 13th Season

July 30, 2025/by Lorie Hollabaugh

Carrie Underwood. Photo: Danny Ventrella/NBC Sports

Carrie Underwood will help crank up this year’s football season as the star of the open of NBC’s Sunday Night Football show for the 13th consecutive year beginning Sept. 7.

Underwood performed the new show open for primetime’s No. 1 TV show at The Resorts World Theatre in Las Vegas, home of her three-plus year residency, “Reflection,” which played to packed houses through April and is the longest-running Vegas residency for any solo female country artist.

“For the 20th season of SNF, we wanted to set the tone for the night by reimagining the anthem sound in a way that plays to Carrie’s powerhouse vocals, while visually creating a seamless blend of stylized shots and behind-the-scenes moments evoking the national roadshow that is Sunday Night Football, week after week in the fall,” says Tripp Dixon, creative director of the SNF show open for each of the past 13 years.

“We had a blast shooting the new opening at The Resorts World Theatre again,” says Underwood. “As always, Tripp and the creative team continue to raise the bar, bringing the high energy and stunning visuals that the Sunday Night Football audience has come to expect year after year. I can’t wait for the world to see it!”

The show open for Sunday Night Football will debut on Sept. 7 leading into the season debut of SNF featuring the past two NFL MVPs as Lamar Jackson (’23 MVP) and the AFC North champion Baltimore Ravens visit Josh Allen (’24 MVP) and the AFC East champion Buffalo Bills in a rematch of last season’s AFC Divisional Playoff.

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Ryman To Host Annual Community Day, Celebrates 134th Birthday This May - May 1, 2026
  • Keith Urban Previews New Album During Pop-Up Show In Nashville - May 1, 2026
  • The Marcus King Band Releases ‘Darling Blue / No Room For Blue’ - May 1, 2026
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2025/07/Carrie-Underwood-SNF-Photo-by_-Danny-Ventrella-NBC-Sports.jpeg 1352 2000 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2025-07-30 15:01:562025-07-30 15:01:56Carrie Underwood Ushers In NBC’s ‘Sunday Night Football’ For 13th Season

RECENT NEWS

  • MusicRow Weekly (InCharge, News, Charts, More…) May 1, 2026
  • Industry Ink: Willie Nelson, ERNEST, Chris Janson, Horses For Mental Health, TALK May 1, 2026
  • Ryman To Host Annual Community Day, Celebrates 134th Birthday This May May 1, 2026
  • Keith Urban Previews New Album During Pop-Up Show In Nashville May 1, 2026
  • Graham Barham Readies Debut Album For June May 1, 2026
  • The Marcus King Band Releases ‘Darling Blue / No Room For Blue’ May 1, 2026
  • Blake Whiten Unveils Debut Album Due In July May 1, 2026
  • Blake Shelton, Thomas Rhett, More Join Lineup For Upcoming ACM Awards May 1, 2026
  • Mark Your Calendar—May 2026 May 1, 2026
  • Riser House Adds Leighanna Martin As Manager, A&R + Publishing May 1, 2026

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2026 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top