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Carrie Underwood Ushers In NBC’s ‘Sunday Night Football’ For 13th Season

July 30, 2025/by Lorie Hollabaugh

Carrie Underwood. Photo: Danny Ventrella/NBC Sports

Carrie Underwood will help crank up this year’s football season as the star of the open of NBC’s Sunday Night Football show for the 13th consecutive year beginning Sept. 7.

Underwood performed the new show open for primetime’s No. 1 TV show at The Resorts World Theatre in Las Vegas, home of her three-plus year residency, “Reflection,” which played to packed houses through April and is the longest-running Vegas residency for any solo female country artist.

“For the 20th season of SNF, we wanted to set the tone for the night by reimagining the anthem sound in a way that plays to Carrie’s powerhouse vocals, while visually creating a seamless blend of stylized shots and behind-the-scenes moments evoking the national roadshow that is Sunday Night Football, week after week in the fall,” says Tripp Dixon, creative director of the SNF show open for each of the past 13 years.

“We had a blast shooting the new opening at The Resorts World Theatre again,” says Underwood. “As always, Tripp and the creative team continue to raise the bar, bringing the high energy and stunning visuals that the Sunday Night Football audience has come to expect year after year. I can’t wait for the world to see it!”

The show open for Sunday Night Football will debut on Sept. 7 leading into the season debut of SNF featuring the past two NFL MVPs as Lamar Jackson (’23 MVP) and the AFC North champion Baltimore Ravens visit Josh Allen (’24 MVP) and the AFC East champion Buffalo Bills in a rematch of last season’s AFC Divisional Playoff.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2025/07/Carrie-Underwood-SNF-Photo-by_-Danny-Ventrella-NBC-Sports.jpeg 1352 2000 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2025-07-30 15:01:562025-07-30 15:01:56Carrie Underwood Ushers In NBC’s ‘Sunday Night Football’ For 13th Season

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