Atlantic Music Group Launches Country & Americana Imprint

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Atlantic Music Group has launched a new imprint for country and Americana music. Called Atlantic Outpost, the venture will be led by Jeff Levin and Ian Cripps, with both retaining their respective roles as Co-Head of pop and rock A&R and as Exec. VP of A&R at Atlantic.

Atlantic Outpost will be based out of Los Angeles and Nashville and more news regarding hirings is expected soon.

Cripps played a major role in the Grammy-nominated Twisters soundtrack, which became the first country soundtrack to debut in the top 10 on the all-genre Billboard chart since 2011 with tracks by Luke Combs, Lainey Wilson, Megan Moroney and more.

Both Cripps and Levin helped coordinate Warner Music Nashville and Atlantic Records artist Bailey Zimmerman’s feature on BigXthaPlug’s “All the Way,” which topped the Billboard Hot Country Songs chart. They also work with country-leaning artists Sam Barber, Willow Avalon and Cameron Whitcomb.

LB Cantrell
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