Activated Events Appoints Chris Crawford As General Manager

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Chris Crawford.

Chris Crawford has joined Activated Events as General Manager. Crawford will oversee the strategic execution and operations of the organization’s portfolio of festivals, which includes Boots in the Park, Coastal Country Jam, Party in the Park, Taco Fest and The Smoke Show.

“We conducted an extensive search to find the right person, and Chris stood out as someone who truly understands what we’re building,” says Steve Thacher, CEO of Activated Events. “His deep industry expertise and proven leadership make him the ideal person to help guide our next phase of growth. We’ve built an exceptional team, and Chris is the right fit to day to day operations while I continue to focus on scaling the company and expanding our portfolio of events to new markets.”

“It’s an honor to join Activated Events during this time of strong momentum and expansion,” adds Crawford. “I’m excited to help shape the next chapter of the company by building on the vision of our CEO, Steve Thacher, and working alongside a deeply talented and passionate team committed to producing extraordinary live experiences.”

Crawford most recently served as Managing Director at Sound Image, where he led business development and oversaw operations and artist relations. Prior to that, he spent a decade as Senior Director of Live Events at the Country Music Association (CMA), where he played a key role in producing CMA Fest, CMA Awards, CMA Country Christmas, and numerous other hallmark events.

Lauryn Sink
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