100x Hospitality To Takeover Full Operations Of Playa Luna Destination Events

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100x Hospitality (100x) will lead all operations of Playa Luna’s destination concert portfolio. Playa Luna’s events include Phish Riviera Maya, Crash My Playa with Luke Bryan, Out of the Blue with Noah Kahan and more. 

Playa Luna Presents was founded by Dan Berkowitz. Berkowitz established CID Entertainment and CID Presents, the latter turning into Playa Luna Presents. He launched 100x in 2022, and currently serves as CEO.

“Playa Luna has set the standard for destination events,” shares Berkowitz. “We’re building on that foundation while doubling down on our commitment to putting guests first and artists forward — whether it’s 25,000 people at a camping festival or 200 at an intimate gathering.

“We work hard because we believe unforgettable experiences matter now more than ever, he continues. “It’s the moments we share out in the world, with the people we love, that leave the deepest impact. We’re incredibly fortunate to partner with the artists who mean the most to people and bring those connections to life in unforgettable places like Riviera Maya, San José del Cabo, and Napa Valley. This is about building a company grounded in care, trust, and creative ambition. Our goal is to raise the bar for how live events feel — for guests, artists, and the teams that make them happen. None of this would be possible without the incredible team behind 100x and Playa Luna — a group of passionate, hardworking individuals who bring these experiences to life with care, creativity, and excellence.”

Part of 100x services’ includes VIP programs, travel packages, and transportation services for tours, festivals and one-off events. So far this year, the company has worked with boutique hotel events, an artist-curated camping festival with GRiZ in Virginia, “A Weekend in Napa with Andrea Bocelli” and more.

Outside of destination events, 100x has also curated VIP and travel experiences for national tours with Chris Stapleton, Luke Bryan, Goose, Phish, The Lumineers and Max McNown. This summer, the company will support Dead & Company’s three night run at Golden Gate Park.

100x plans to expand its offerings beyond music in the future.

Madison Hahnen
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