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Triple Tigers Expands Promo Team With Akando Music

June 17, 2025/by Lorie Hollabaugh

JC Coffey

Triple Tigers Records is expanding its promotion department with a second promotion team, Akando Music.

Promotion veteran JC Coffey has been named Sr. Director of National Promotion at Akando and will direct the day-to-day operations along with the efforts of the Akando promo team. Raffaella Braun, Triple Tigers VP of Promotion and Kevin Herring, Co-President of Triple Tigers Records, will oversee Akando Music.

“With more and more artists vying for radio exposure, Akando will serve as a valuable resource, offering an option for artists without a country radio promo team” says Herring.

Triple Tigers Records was launched in 2016 and the executive team includes George Couri (managing partner), Annie Ortmeier (Co-President), Herring (Co-President), Laura Hostelley (VP Marketing) and Braun (VP Promotion). Their roster currently includes Scotty McCreery, Russell Dickerson, Jordan Fletcher and Shane Profitt. The label has had 11 No. 1 singles at country radio and over 25 RIAA certifications.

Reach the team at kevin@tripletigers.com, raffaella@tripletigers.com and jc@akandopromo.com.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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