TikTok Launches New Insights Platform For Artists

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TikTok has launched its new platform, TikTok For Artists. The new program will allow artists and their labels/team members with data that can allow them to reach the global TikTok community, promote music and earn success on and off the app.

Example of Jordan Adetunji’s TikTok for Artist’s dashboard using mock data for illustrative purposes

The platform will include a dashboard that is updated daily that includes insights for song performance, post performance, follower insights and guides for TikTok’s tools and features. Included with the launch is also the Pre-Release Tool, which will give artists promotional tools to promote an upcoming album on TikTok, including the ability to pre-save the album directly from the app.

“TikTok is already well known for being the world’s best platform for music discovery and promotion, and with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level,” says Tracy Gardner, TikTok’s Global Head of Music Business Development. “We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform.”

“My team and I rely on TikTok for Artists daily, sometimes even hourly,” adds early tester Cyril Riley. “In such a rapidly evolving industry, it’s crucial for us to consistently monitor and review the analytics of my account.”

TikTok for Artists is available now for all artists with a certified TikTok Artist Account. Artists are also able to provide account access to their artist teams and to label teams.

Example of Tate McRae’s pre-release campaign

Madison Hahnen
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