Spotify & Backline Partner For Mental Health Initiative
Backline, a nonprofit organization connecting music industry professionals and their family members with mental health and wellness resources, has partnered with Spotify to announce a global initiative, Heart & Soul, Mental Health for Creators.
The initiative will include a global expansion of Backline’s current resources, a dedicated email (global@backline.care) to help users navigate local care options, a “Mind The Music” digital guide made for industry professionals, therapy access grants, wellness events intended to connect people in various facets of music from songwriters to tour crews, and more.
“Backline is honored to serve as a steward of Spotify’s investment into the creative community, ” says Backline Executive Director & Co-Founder Hilary Gleason. “Bringing our work to scale is a meaningful way to uplift the well-being of artists all around the world. This collaboration is taking these invaluable mental health and wellness resources beyond borders. Music knows no bounds, and now people who make music happen have access to care and a compassionate community. Our work together will help ensure that artists have the resources, support, and stability they need to thrive both personally and professionally.”
“Heart & Soul is our commitment to the creators behind the music. Artists and songwriters face immense pressure, and their mental health can’t be an afterthought,” adds Lauren Siegal Wurgaft, Head of Social Impact, Spotify. “Supporting creators’ well-being is essential to sustaining a vibrant music ecosystem. By working closely with trusted partners like Backline, we’re not just offering resources, we’re helping drive lasting change in how the industry approaches mental health.”
