Maoli Signs With WME

/by

Maoli. Photo: Reggie Villa

Hawaiian singer-songwriter Maoli has signed with WME for global representation.

With a voice fusing island reggae, country soul and Polynesian pride, Maoli is redefining genre lines with a sound all his own. He has amassed over half a billion global streams across nine independent albums, carving out a nearly 15-year career as a beloved performer across the global stage, from the U.S. to the Pacific Islands and Australia.

Inspired by Dolly Parton, Willie Nelson and George Strait along with traditional Hawaiian music, Maoli’s sonic journey began with roots-reggae and island pop. A transformative moment in Texas in 2018 sparked a deeper connection to country music, and since then, he has captivated audiences with his rangy, sand-and-soul vocals and emotionally charged covers like Brett Young’s “Mercy” and “In Case You Didn’t Know,” which have amassed more than 28 million Spotify streams combined.

“Maoli is a singular talent whose music effortlessly blends the heartbeat of the islands with the soul of country,” says WME’s Chris Hrovat. “His authenticity, passion and cross-genre appeal are undeniable. We’re thrilled to welcome him to WME and can’t wait to help take his music to new audiences worldwide.”

“Signing with WME is a massive step forward, not just for me, but for everything I represent,” says Maoli. “It’s always been my kuleana – my responsibility – to share the spirit and sound of Hawaii with the world. I’m beyond grateful to take that mission even further with a team that truly understands the vision.”

A veteran of the road, Maoli recently headlined a sold-out show at Navigation Homes Stadium in New Zealand (12,000 capacity), just before returning to the U.S. for a string of sold-out dates on his “Last Sip of Summer Tour.” His Last Sip of Summer album, produced in Nashville by Dann Huff and David Huff, is set to release June 27.

Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)