JUST IN: Lost Highway Taps Casey Thomas & Vincent Masino

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Casey Thomas, Vincent Masino

Lost Highway has named two members of its growing Nashville-based team. Casey Thomas has been appointed to Vice President of Marketing and Vincent Masino has been named Manager, Audience Development and Content Strategy at the label.

Thomas joins Lost Highway after a nearly seven-year tenure at Monument Records where she served as Vice President of Marketing and Commercial Partnerships. Prior to that she worked in the development department of the Country Music Hall of Fame. She has a master’s degree from Boston College.

Masino joins Lost Highway from Universal Music Group’s Nashville headquarters where he was the digital content specialist for the past two years. He started his career as a freelance specialist working for labels and in artist management. He is a graduate of University of North Georgia with a bachelor’s degree in business administration in marketing with an emphasis on digital media.

“Casey has built a reputation in Nashville as an innovative music marketer with a deep understanding of artistic vision and how to effectively bring that vision to life,” shares Robert Knotts, Co-Head of Lost Highway. “Similarly, Vinny has a unique skillset in connecting an artist’s vision with a receptive audience across an ever-changing digital landscape. Together they will play an integral role in serving Lost Highway’s longstanding vision as a springboard for music’s most important and culture defining artists.”

Originally founded in 2000, Lost Highway was reactivated earlier this year, spearheaded by music business veterans Knotts and Jake Gear. Lost Highway announced last month that Grammy winner Kacey Musgraves had joined the roster, reuniting her with the label that first signed her in 2011.

LB Cantrell
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